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Today the badge is used by various companies as a tool for promoting their product and services. The high level of customization options gives enamel badges a unique advantage. A badge is light, attractive and easy to hold and carry.
A badge is like an accessory which is used as a way of recognition and introduction. Badge represents stature of an individual. Badges are used everywhere, in cars, clothes, airplanes and by military and civilian personnels. The power of a badge is so much that over time only badge is required to represent a brand, so a badge is a very important constituent of a branding strategy.
Badges are immensely popular among people of all groups. If used creatively they can boost the popularity of your brand as effectively as any other form of advertising. Use of badges as a promotional item is also very cost effective.
There are many types and names of badges: corporate and commemorative badges, badges for students and graduates, lapel badges and army badges, badges for the waiter and the badge for the promotions, the badge for the political parties, a collectible badge for the sport and decorative badge with crystals, badge with funny phrases, badge with movie and cartoon characters, stars and celebrities badges, badges with flags. And this is not the whole list of badges.
There is a division on the small and large badges by the size. The little badges are sometimes called lapels pins.
Badges can be of different sizes and shapes: round, oval, square, triangular and curly. They can be colored and monochromatic, low-cost (a few cents), and made of precious metals (gold or silver) with natural precious stones (for a few thousand dollars!). They can express the mood, belonging to any group that display a hobby rights, membership in the organization, but may be just a decoration on the lapel of his jacket. Badges with the flag can express their political convictions or commitment to rights.
Badge collecting is a favorite hobby to many people around the world. Badge collecting is called faleristics.
Some people collect badges to extract from it some benefit. If you are a badge collectioner, you need to have the knowledge to determine the value of a badge. The majority of people collect badges only for their own pleasure. Collections of some major falerists has hundreds of thousands of different badges from different countries.